What is the helpful content update?

Simply Google helpful content update is a new algorithm update that is designed to reward websites that produce high-quality personal or expert points of view of content for people. This essentially improves the quality and relevance of search results and is adopted by SEO in Manchester.

Searchers must get annoyed when they land on pages that are completely unrelated to what they have searched for, especially if they are ranked well for it, this content is called search engine-first content” or “SEO content”. Therefore, if your site is giving information about unrelated content you’re less likely to perform well on search results.

How does the helpful content system work?

The system produces a site-wide signal that automatically identifies content that seems to have little value, low-added value or is otherwise not helpful to what is in the search engine. This works for any type of content whether it’s pictures, videos or written content.

Can it impact Google Discover Visibility?

Google has also updated its search documentation and it can also impact your Google Discover.

This can affect other ranking systems and impact their visibility of sites in Google Discover. Google updated its Discover help document and said: “As part of Google Search, Discover uses many of the same signals and systems used by search to determine helpful, people-first content… those looking for success… should review our advice on creating helpful, reliable, people-first content”.

What Does It Mean For Your Site?

Some may wonder how long it will take for a site to improve on Google SERPs. A good digital marketing agency will tell you there is no simple time scale and could take a matter of weeks or months. It’s a continuous process and should be updated regularly.

How To Create Helpful, Reliable, People-First Content

Review & Self-assess

Reading over your content and asking yourself if this is relevant is something you must do when writing content. Are you getting the information from reliable sources and trying and view it from a different perspective, such as whether would you find this information reliable and useful? If you are confident that your content is up to the standards of the helpful content algorithm your chances of ranking well are greater.

Provide Great Page Experience

Google ranking systems look at overall page experience, and reward content that provides a positive experience such as site speed.

People-first Content

This refers to content that is created solely for people and not in order to manipulate SERPs. There are certain questions that you need to answer yes to maintain peoples-first content.

  • Would they find the content to be useful on your site?
  • Does the content on your page demonstrate first-hand expertise and depth of knowledge?
  • Does your site have a primary focus or purpose?
  • Will people leave your site feeling as if they’ve learnt something?
  • Will they leave your site feeling happy with the experience they’ve had?

What about SEO?

SEO or search engine optimisation can be a helpful practice when it comes to people-first content, using Google’s own SEO guide will help cover the basics when it comes to ensuring search engines understand your content.