There is a land where idealists and romantics are easily crushed whilst the pragmatic and sober soar to extraordinary heights. The land of start-ups is a graveyard of broken dreams not because of the impossibility of starting a business but because people go into the whole thing with the wrong idea.
The conventional wisdom statistic is that 9 out of ten businesses fail. Whether it is true or otherwise is another fact. But, the point is, are you going to be counted amongst those who win?
You need to ask yourself about the following three things before you give your …
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