Plus, of course, owning your individual enterprise can come with significant monetary rewards as nicely. Purpose The purpose of this paper is to contribute to worldwide tourism market segmentation research by proposing a comprehensive framework that examines behavioral, benefits and way of life segmentations. The moderating roles of geographic segmentation and promoting media sorts are also discussed. [newline]Design/methodology/approach Tourists volunteered to participate in a self-administered survey at random throughout Travel & Leasuire peak seasons. Findings Results from a pattern of 919 tourists present that tourists within the profit segmentation cluster had intentions to revisit the vacation spot however they were …
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